Fashion Collaboration: Ella Bleu

Posted on June 09, 2014 by Jana Mathena | 0 Comments

I love that our store in Shops at Legacy is located right by Ella Bleu. It's such a cute, girlie store and I feel like I find something every time I walk in! Melissa, the store owner, has become a great friend over the last four years. One of my favorite things is combining our clothes and creating amazing looks. This time it's all about SUMMER!

Hanky Panky bralette & Chaser Brand peace top @ Gameday Cloth

Lace shorts @ Ella Bleu


Fringe vest & James Jeans cutoffs @ Gameday Cloth

Top, sandals & necklace @ Ella Bleu



Chaser Brand Kimono & James Jeans cutoffs @ Gameday Cloth

Fedora, sandals & necklace @ Ella Bleu


Heart sweater, Hari Mari flops, necklace & James Jeans shorts @ Gameday Cloth

Clutch @ Ella Bleu


'47 Brand Cubs tank @ Gameday Cloth

Lace shorts & sunnies @ Ella Bleu


THVM jeans @ Gameday Cloth

Kimono, top & necklace @ Ella Bleu


Check out Gameday Cloth on Pinterest, Instagram, Web, Twitter & Facebook.

Check out Ella Bleu on Facebook, Twitter, Pinterest, Web & Instagram.

Posted in 47 Brand, Chaser Brand, fashion, Gameday Fashion, James Jeans, Love the Classic, Opinionated, photo shoot, product, Products, shopping

Festival Wears

Posted on May 22, 2014 by Jana Mathena | 0 Comments

It's the perfect time of year to try out a new style. It's summer and everything is more laid back, including your wardrobe choices. Give some every day, festival-inspired wears a whirl. Check out my top picks:

Posted in fashion, Gameday Fashion, Opinionated, Products

The Bonneville

Posted on May 07, 2014 by Dustin Griffin | 0 Comments

The Bonneville is quickly becoming one of Austin's best restaurants and it's really easy to see why.  I made my first trip to the Bonneville before we opened Gameday Cloth's Austin location.  It was the moment that I knew that I was making the right choice.  The food and drinks that day were amazing and they've gotten better each time I've visited.

Located on Cesar Chavez, their dog friendly patio overlooks Town Lake and is only a block away from Congress Bridge.  The views are amazing and it offers great people watching potential.  Their happy hour has been named one of the best in Austin (I agree 100%) and even offers great prices on food.  I've been very guilty of enjoying one pepino fresco too many, but they are beyond delicious.  It's the perfect atmosphere before viewing the bats or heading to ACL Live.

Austin seems to have perfected brunch and the Bonneville is among the best.  Personally, I'm a big fan of the bananas foster French toast with a side of the bacon tater tots and house-made pecan sticky buns, but you can't go wrong with anything on the menu.  My fiancee swears that the chipotle-lime chicken hash has changed her life.

Brunch and happy hour are great, but the Bonneville's dinner service is even better.  Chef Jennifer Costello and Chef Chris Hurley has created a menu that has something for everyone.  I would tell you what I've enjoyed, but I would simply be reciting the menu.  From their appetizers to their pizzas and entrees...just make sure that you save room for dessert.  You won't regret it.

Posted in Food, Opinionated

What does it mean to be a fan?

Posted on February 20, 2014 by Dustin Griffin | 0 Comments

I'm sitting here on a sunny Thursday afternoon in Austin, TX.  It's beautiful outside...the kind of day where you want to play hooky and play golf, or have drinks on a patio or bike around the lake.  But that's not what I'm thinking about.  No, all I'm thinking about is heading to my car after the store closes, so I can make a new preset on my XM radio.  You see, on Sunday, I have to make a little road trip and that means I won't be able to watch the SMU versus UConn men's basketball game.  Fortunately, we live in an age, that seemingly any sporting event is accessible from seemingly anywhere.  I've watched a UT/Ohio State football game on AFN on a military base in Iraq, I've followed national signing day on twitter, I've streamed Astro games while in the south of France...very few sporting events are completely unavailable.  And that makes me happy.

All of this got me thinking about what does it mean to be a fan.  Some people can recite stats for days, some people travel hundreds or thousands of miles to attend games, some people have bought every piece of attire and memorabilia.  I don't think any of those things make on a fan.  No, I think being a fan comes down to loyalty and faith.

Faith is what convinces Cowboy fans that they can overcome Jerry (or Romo or the defense or whatever their individual gripe is).  Loyalty is what keeps them tuning in after yet another 8 and 8 season.  Faith is going to the Cotton Bowl to see SMU during the Mike Cavan/Phil Bennett years with 3000 other fans.  Loyalty is continuing to renew your season tickets.  Faith is believing that the Astros suffered through three horrendous seasons because there is a long term plan in mind.  Loyalty is studying up on the next generation of potential major leaguers and getting excited for their potential.

It's easy to buy a shirt or put on a hat and claim that you're a fan.  But do you consider those thousands of Miami Heat patrons who left game 6 of the NBA Finals fans?  Those are probably the same people who have been fans all of their lives since they signed LeBron James.  It's easy to be a fan when your team is playing for titles, it's not so east when you are hoping for a miracle to win.

Sports have become so popular that there are no right or wrong answers any more.  Can you be a Kevin Durant fan AND a Mavericks fan?  Can you cheer for a university that you didn't attend?  Are you allowed to change favorite teams?  I think so, but others may not.  I live in Austin and it seems like the number of people who aren't from Austin increases each day.  Do they have to stop supporting the teams that they grew up cheering for?  Are they allowed to root for a local team?  Can they do both?

What does being a fan mean to you?

Posted in Opinionated

Thank You, Larry Brown

Posted on February 05, 2014 by Dustin Griffin | 1 Comment

It's been almost 20 years since I started college at SMU.  That seems like a really, really long time.  It's been even longer since SMU has been to the NCAA tournament.  I wasn't even paying attention to SMU when they won the Southwest Conference Regular season title in 1993.  I remember the Sports Illustrated when former Mustang Jon Koncak was (briefly) the highest paid player in the NBA. I was in school when SMU played the #1 Arkansas Razorbacks in 1994.  I witnessed the 'revival" under coach Mike Dement when we made an NIT appearance in 2000.  That team had two future NBA players on it, which was a big deal to us.  Quinton Ross played several years in the NBA and still plays professionally overseas.  Jeryl Sasser was a first round draft pick.  We made the final four in the Post Season Tournament in 2011 (yes, that's a real thing).  These aren't even enough to be footnotes in your history if you are a North Carolina or Duke alum.  For Mustang fans these are fond memories.  Larry Brown has changed all of that.

When we were in school, I went to probably 90-95% of the home games.  There were plenty of good seats available.  The only time it seemed to be close to a sell out were those times when a ranked opponent (i.e. Fresno St or New Mexico) showed up or if it was a nationally televised game (I seem to remember a couple of 11pm games versus TCU).  Those games notwithstanding, attendance was so sparse that every chant or cheer could be heard throughout the arena.  Larry Brown has changed all of that.

The big time SMU recruits I remember were players who had accolades (Mr. Basketball Colorado, Texas 5A player of the year, etc) but weren't heavily recruited by the NCAA basketball blue bloods.  Basketball is one of the few sports that one impact recruit can impact your program.  Jeryl Sasser, for example, led us to the NIT without much help (Ross was a freshman that year).  We weren't getting those guys.  Larry Brown has changed all of that.

I can't remember SMU basketball being this exciting.  Since I've relocated to Austin, I haven't been able to get to any games.  But Coach Brown has made us relevant enough that we're on tv at least once a week.  Every Monday I check the new polls to see how many votes we get.  I don't think I've ever been able to do that before.  ESPN's Bracketology is another can't miss for me.  I don't know if we've ever even appeared on that page prior to this year.  And I'm excited for our future...Coach Brown has signed the highest ranked recruit ever for SMU and he enrolls in August.  Two of this years top freshman had narrowed their collegiate choices to Kentucky (8 national championships), Kansas (invented basketball) and SMU.  So, thank you, Coach Brown.  Thank you for bringing pride to SMU.  Thank you for bringing wins and expectations to SMU.  And thank you for doing it the right way and with class.


Posted in Basketball, Opinionated, SMU, Sports


Posted on December 31, 2013 by janamathena | 0 Comments


I can't help but get a bit nostalgic around the holidays. We've had our first doors open now 1,263 days. (Yes, I just used days as my measure of time). Sometimes it feels like no time at all, but most of the time it feels like the longest 3 1/2 years of my life.

I focused a lot over the Christmas season about getting my heart in the right place and making sure I saw what was important. It's easy to allow stress and pressure to succeed to bring you down and overwhelm you. I will admit, there were a few times this year I thought Gameday Cloth was going to open up like a Blue Whale and swallow me whole.

But sitting on the precipice of 2014, reflecting back, as one does, on 2013, I'm grateful. I've met some of the most amazing people I couldn't imagine my life without all because of the store - customers, employees, vendors; all now friends. I've been able to see a dream realized. I had a vision in my head and it is now an actuality. How many people are lucky enough to say that in their life? And what fashion female wouldn't be excited about a massive store that also acts as your personal closet and shopping spree? Let's be real.

I'm not one for resolutions. I'd rather try and make a positive change I can keep. Some may say that's a resolution, but for some reason, once that's what it's labeled, I break it. Two years ago I vowed to make more time for myself, last year to focus more on work and this year I will focus more on those around me. Of course, I also vow to get out of debt and pray every day, but neither of those have yet to come to fruition after years of attempts. But sitting here today in the quiet, I'm so proud of what the store looks like and has become and am so grateful for all of the people that have gotten us to where we are. It seems only fitting that I spend my next year investing in those people that have so tirelessly invested in me, us and our dream that is Gameday Cloth.

Happy 2014!

Posted in Opinionated

We Love ... Colosseum

Posted on November 06, 2013 by janamathena | 0 Comments


Colosseum believes clothing should move seamlessly between the activities of every day life - without requiring a wardrobe change. Colosseum is activewear that performs as beautifully as it looks.


Like the Colosseum of Ancient Rome, American women are strikingly versatile: they perform, compete, strength train and meditate.

Designer for motion, the collection offers three categories: Running, Training and Active Lifestyle, addressing the needs of serious athletes without sacrificing beauty, comfort or style. We at Gameday Cloth believe in the beauty of their Active Lifestyle collection and are beyond excited to now feature it in our Shops at Legacy location.

Let Colosseum inspire the fitness-fashionista in you.

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Posted in Gameday Fashion, Opinionated