THVM, stands for This Here Very Moment, was founded in Los Angeles, California in 2009.
THVM is a collective of creative minded people dedicated to designing and producing quality premium denim. THVM’s principals are based in the collaboration and relationship with multi-disciplinary arts. The brand’s aesthetic aim is to create sophisticated and refined designs, while being accessible to a wide audience. Simplicity is the core of the basics collection, allowing an individual to express their style and personality without the interference of over embellishment.
In conjunction with each seasonal collection, THVM also produces a magazine, THVM Rag, that celebrates the creative process. The goal of the magazine is to reveal innovative movements at a local and global level, while providing unique perspectives on established artists and creative personas. THVM Rag serves as a platform to share the inspirations and methodologies that reflect the design of the seasonal collection.
Based in Los Angeles, CA, the offices of THVM are housed in a century old factory that is home to a collective of artists, designers and musicians. The collective group works side by side, each in their own disciplines, and shares insight into the creative process. THVM hosts events that showcase local artists and performers and opens it’s studios to the public on a regular basis.
The interaction with diverse creative minds feeds the design of the collection, resulting in fresh and progressive styles originating from exploration. The washes may derive from the subtle grain of a photograph or the finish of a sculptural installation. The cuts may be inspired by the angular crescendo of a musical score and the movement from an accompanied dance.
MADE IN USA
Check out this '47 Brand Washington Redskins Flanker Tee
on Matthew McConaughey...
Chaser Brand Ruffle Skull Tank
One of the brands we carry at Gameday Cloth, The Original Retro Brand, isn't just one of our favorites, but a celeb fav as well. In fact, when watching the not so funny movie "Funny People" recently, I noticed Adam Sandler rocking out at least four of the companies vintage T's.
Also a big fan? Jessica Simpson in both Texas and UCLA shirt. And OUR personal favorite? Ashton Kutcher rocking out our Texas Bevo Tshirt.
Currently at Gameday we focus on collegiate brands. It's kind of our thing. But it doesn't mean we don't like to see good lookin' people sporting good lookin' clothes for pro teams.
Check out all of our Original Retro Brand options on the Gameday Cloth web site and don't be afraid to suggest your favorite school.