Gameday Cloth was created by two Southern Methodist University Alumni unable to find what they wanted to wear to The Boulevard - unique, stylish college wear. After visiting every store in the area and finding a limited supply of fashionable product, Scott Boyles and Jana Mathena created their own company to provide the most fashion forward, on-trend items. The store offers lifestyle fashion options to the stylish fan.

The company is a leader in these products for the sports market. Current brands include: Banner '47, Tailgate Clothing, G Wear, Mitchell & Ness, Alternative Apparel, Tradition 8, Nineteen60, Junk Food Clothing, Sportiqe, Legacy Athletic, 2 the Game, TOW Cap, Tru Colors Apparel, Red Jacket, Opolis Clothing, Junk Food and Original Retro Brand. Many more to come